GroupM and Nielsen work to combine online and TV metrics

Source: http://www.engadget.com/2012/03/22/groupm-and-nielsen-work-to-combine-online-and-tv-metrics/ For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing and sales of television ads, and vice versa. That is about to change, […]